White label is one of the fastest-growing sectors of the digital marketing industry. This makes sense: it’s a scalable business model designed to help you take care of customers quickly, using some of the most experienced marketing professionals available throughout the world.
That said, we often get agencies wondering: what are the most successful white label products? You want to understand which marketing services are best suited to white labeling. Below, we’ll give you a few ideas of where to start.
Web Design
Web design is a fantastic product to white label, for a few reasons.
First, it tends to be a high-ticket item. Clients are used to spending thousands of dollars in order to develop a website that’s right for them.
At the same time, it’s a high-ticket item for a reason: websites can take up to 14 weeks in order to complete. That’s a lot of time for one of your employees to dedicate to a project especially given the fact that they have such a useful but specialized skill.
Finally, it’s also a great introductory service that you can use to introduce a client to other white label services. After all, websites are the foundation of every other digital marketing strategy, and once it’s complete, it’s easier for you to sell SEO, PPC, or other ad strategies designed to increase the website’s effectiveness.
White labeling your web design service allows you to ensure that the client is getting a high-quality website, but it doesn’t require you to commit the resources to an entire web design department.
SEO
SEO, also known as Search Engine Optimization, is a commonly requested service.
One of the biggest difficulties you’ll find when trying to keep an SEO service in-house is its expense: SEO salaries can be extremely competitive, which means it’s a big commitment to keep an SEO specialist on your staff. As well, SEO tools are some of the most highly-priced in the industry, costing thousands and thousands of dollars.
White labeling SEO allows you to outsource the cost of the tools and the talent in order to pay for nothing more than what you need.
Content Marketing
Content marketing is more difficult than it looks. You may have a grasp of the fundamentals required to write well — spelling, grammar, etc. — but you have to consider the high-pressure expectations often put on content marketing for businesses.
It’s not good enough to just write an SEO-optimized blog article: you also have to present information about your client’s business that is accurate enough to satisfy the client. This can be difficult, as you’re essentially writing short essays that are being perused by an expert in the field.
When you white label content marketing, you’re able to employ the experience of marketers who are ready to write authoritatively for any niche.
Social Media
Social media can be a difficult service to white label, since it requires an in-depth understanding of the client and their customer base. That said, if you find the right white label agency, this form of marketing can come with major benefits.
As well, it’s a great way of getting the word out for other marketing strategies. For example, are you trying to get more views or links for a piece of content? Social media can help.
Paid Digital Ads
There are two major forms of paid digital ads: Google ads and Facebook ads. Collectively, Facebook and Google account for the majority of ad spending on the internet, so your client is probably going to be interested in one of these two platforms for paid ads. Either platform can be white labeled, but you need to understand the needs of the client first.
Google ads are known as “intention-based marketing”. They’re targeted at people who are already searching for your product, meaning they’re ideal if your initial sale is a high-ticket item and you already have an engaged pool of potential customers.
Facebook ads are known as “interruption-based marketing”. This means they’re designed to reach people who may not currently be looking for your service. You’ll want to use a lower-barrier offer, like a low-cost teeth-cleaning. Dentists are a great example of the types of clients who will benefit from this service: those with a client base that needs the service, even if they need to be reminded of that need.
Learning how to do paid ads can be incredibly expensive, costing you thousands of dollars as you learn how to target certain audiences, write the best ad content, and so on.
Still Not Sure What To Start White Labeling?
If you’re not sure which services you want to start white labeling, you may simply choose to add all of the services that you don’t currently offer.
Full-service digital marketing agencies have several advantages over more specialized agencies. Along with seeming more established than more specialized agencies, they also have an easier time with both upselling and retention.
If you ever have a question about the services you’re offering, your white label agency is to help you find success.
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